Cupertino, California – Apple has officially introduced the iPhone 16e, a sleek and powerful new addition to its iPhone 16 series. Designed as a more affordable option, the iPhone 16e starts at just Dh2,599—significantly lower than the standard iPhone 16, which launched last year at Dh3,399.

The iPhone 16e will be available in two elegant matte finishes—black and white—and offers three storage options: 128GB, 256GB, and 512GB. Pre-orders will begin on Friday, February 21, with official availability starting Friday, February 28.

Powerful Performance & Apple Intelligence

Apple’s latest release is powered by the industry-leading A18 chip, delivering lightning-fast performance and exceptional battery life. Additionally, the iPhone 16e is the first device to feature the Apple C1 modem, designed entirely by Apple for enhanced connectivity and efficiency.

Built with Apple Intelligence, the company’s advanced AI-powered personal assistant system, the iPhone 16e provides smarter interactions while maintaining industry-leading privacy standards.

Feature-Packed and Built to Last

Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, highlighted the iPhone 16e as an exciting addition to the lineup. “iPhone 16e delivers the exceptional performance, battery life, and Apple Intelligence capabilities our users love—at a more accessible price point. We’re thrilled to bring the iPhone experience to even more people.”

The iPhone 16e boasts a 6.1-inch Super Retina XDR display with OLED technology, offering a stunning viewing experience for HDR videos, gaming, and everyday use. With its durable Ceramic Shield front cover, IP68 water and dust resistance, and enhanced battery life, this device is built to last. Compared to older models, the iPhone 16e lasts up to six hours longer than the iPhone 11 and 12 hours longer than all generations of iPhone SE.

Advanced Camera System & Connectivity

Equipped with a 48MP Fusion camera, the iPhone 16e captures stunning photos and videos with remarkable clarity. The integrated 2x Telephoto system functions as a dual-camera setup, allowing users to zoom in with optical quality.

Apple’s satellite-based emergency features, including Emergency SOS, Roadside Assistance, and Find My via satellite, ensure users stay connected even in areas without cellular or Wi-Fi coverage.

Enhanced User Experience with Apple Intelligence

Apple Intelligence enhances user interactions with powerful AI-driven features such as:

• Image Playground: Create unique images with fun themes, accessories, and styles.
• Clean Up: Easily remove unwanted elements from photos.
• Natural Language Search: Find photos faster using simple descriptions.
• Writing Tools & Genmoji: Improved AI-powered text and emoji creation.

Additionally, Siri is now more conversational and can follow up on requests, with seamless ChatGPT integration for advanced assistance.

Convenience at Your Fingertips

The iPhone 16e introduces the Action button, providing quick access to essential features such as the camera, flashlight, and more. With Face ID powered by the TrueDepth camera system, unlocking the device and authorizing purchases is seamless. The phone supports both wireless charging and USB-C for added convenience.

With its powerful features, durable design, and accessible price point, the iPhone 16e is set to make high-end smartphone technology available to even more users. Mark your calendars—pre-orders start February 21, with availability from February 28.